Study/Research Understand Goals/market/ product need • Business goals • Competitive analysis • Market research
Identify Understand and identify the user/audienc e • Research potential user • Identify demographics • Focus groups
Conceptualize Brainstorm and organize concepts & ideas • Creative meeting • Mind mapping • Define trends • Sketches • User flows • Define MVP
Development Define features, prototype, and tasks • Sketches • Wireframes • Sync business goals • Prototypes • Design systems • Focus groups
Analyze & Testing Define analytics necessary to succeed • Engagement • Marketing • Revenue • Retention • NPS • Iteration process
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