Study/Research

Understand Goals/market/ product need

• Business goals

• Competitive analysis

• Market research

Identify

Understand and identify the user/audience

• Research potential user

• Identify demographics

• Focus groups

Conceptualize

Brainstorm and organize concepts & ideas

• Creative meeting

• Mind mapping

• Define trends

• Sketches

• User flows

• Define MVP

Development

Define features, prototype, and tasks

• Sketches

• Wireframes

• Sync business goals

• Prototypes

• Design systems

• Focus groups

Analyze & Testing

Define analytics necessary to succeed

• Engagement

• Marketing

• Revenue

• Retention

• NPS

• Iteration process