Gwen stefani "This is What the Truth Feels Like" tour campaign

UX, Marketing, Design

Summary

We worked closely with Irving Azoff, Live Nation and Ticketmaster to launch the ACTV8 platform for Music Artists. Mobii was featured in-venue on the jumbotron before Gwen performed, prompting fans to download the Mobii app and engage with the promotional video for a chance to win upgraded seats. ACTV8 supplemented the tours marketing efforts and placed full page ads in all of her touring cities through our partnership with Valassis, driving awareness and ticket sales. I created

Mission

Grow ACTV8’s user base, while proving that our platform can help the brand expand their reach, drive concert ticket growth, generate incremental revenue sources, enhance in-venue experience for concert attendees.

Client/Overview

Ticketmaster: Buy and sell tickets online for concerts, sports, theater, family and other events

Live Nation: Buy concert tickets for top tours and festivals

Project

• Create feature list

• Create marketing campaign for digital and print

• Create video for in-venue audience to interact with

• Execute business goals / backend data farming

Results

• 685,550 mobile impressions delivered, raising awareness for the tour

• 43,841 of the offers were saved to consumer’s mobile wallets

• 24% of the audience downloaded Mobii and engaged