New Girl Mobile Application for FOX

UX/UI, Design, Marketing

Summary

A second screen interactive mobile experience for New Girl fans. While watching the broadcast of the show, fans could interact with a synced second screen experience including exclusive content, polls, fun facts, show quizzes and more.

Mission

Create a mobile application for tablets and mobile devices that allows the user to interact with the broadcast using best UX practices while having the ability to track all user data for clients research and analysis.

Client/Overview

FOX and the Producers of New Girl were looking to expand their reach, obtain more data on the demographic of the show, all the while adding a second layer of enjoyment for their fans.

Project

• Create feature list / card sorting

• Create a responsive application for tablet and mobile devices

• Create dynamic dashboard for production team

• Execute business goals / backend data farming

• Create marketing campaign assets