So You Think You Can Dance Mobile Application for FOX

UX/UI, Design, Marketing

Summary

A live, broadcast companion second screen mobile application experience for SYTYCD fans. While watching the live broadcast of the show, fans could interact with a live feed experience including, live voting, polls, fun facts, show quizzes and more. This was one of the many live broadcast second screen apps we created. An incredibly exciting project, we worked closely with FOX and the SYTYCD team to pull off this live second screen app.

Mission

Create a mobile application for tablets and mobile devices that allows the user to interact with the show live using best UX practices while having the ability to track all user data for clients research and analysis. Create a template for future opportunities with other live shows.

Client/Overview

FOX and the producers of So You Think You Can Dance were looking to expand their reach, obtain more data on the demographic of the show, all the while adding a second layer of enjoyment for their fans. 

Project

• Create feature list / card sorting

• Create a responsive application for tablet and mobile devices

• Create live dashboard for production team

• Execute business goals / backend data farming

• Create marketing campaign assets