Virgin Mobile Application for FOX

UX/UI, Design, Prototyping, Marketing


Summary

A second screen interactive mobile experience for Virgin America travelers. While watching content on the aircraft, users could interact with a synced second screen experience. Our app could send travelers, prizes, information, coupons and more. 

Mission

Create a mobile application for tablets and mobile devices that allows the user to interact with the content on the plane using best UX practices while having the ability to track all user data for clients research and analysis. .

Client/Overview

Virgin America and Virgin Produced was looking to enhance their customers entertainment experience as well as obtain more data to better understand their customers needs.

Project

  • Create feature list / card sorting

  • Create a responsive application for tablet and mobile devices

  • Create live dashboard for production team

  • Execute business goals / backend data farming

  • Create marketing campaign assets